Rather than maximizing value delivery to customers through sophisticated engineering and value-packed design or using pioneering technologies, it seems to be a rule of thumb in the lighting industry to gain instant market share by offering killing prices at the expenses of compromised performance, reliability or safety. While the lighting industry is leveraging this wave of innovation for new growth opportunities, the complexity of LED technology gives rise to the sneaky business practice of fooling consumers with substandard, entry-level products. With their advantages of high efficacy, long lifespan, rugged durability, superior controllability and exceptional design flexibility, LED lamps and luminaires (hereinafter collectively referred to as " LED lights" or "LED lighting devices") are already delivering impressive real-world value to virtually every sector. Light emitting diode (LED) technology has rapidly taken center stage in the lighting world.
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